Sales recruiting that really fits – not just selling

Sales is not a job like any other. Good sales employees determine growth, market position, and customer relationships. Nevertheless, I repeatedly see that sales positions are filled quickly—and then have to be replaced at great expense.

I help companies fill sales positions with people who can sell, want to sell, and fit into the company culture. Not with resume acrobatics, but with substance.

Why traditional sales recruiting often fails

Many sales positions fail not because of a lack of expertise, but because of incorrect assumptions made during the selection process. Too often, buzzwords count for more than attitude, motivation, or a genuine understanding of sales.

Typical problems that companies describe to me:

  • High turnover after just a few months
  • Sales representatives provide figures, but are not a good fit in terms of personality.
  • Push sales instead of sustainable customer relationships
  • Lack of self-motivation and responsibility
  • Managers must constantly adjust and monitor

Sales only work in the long term when personality, motivation, values, and environment are a good fit.

My approach: Sales recruiting with coaching DNA

I don't come from a traditional recruitment background. My roots lie in coaching and working with people. That's exactly what's crucial in sales.

My approach to recruiting for sales positions combines structured personnel selection, in-depth personality and motivation analysis, realistic clarification of expectations on both sides, and a clear focus on cultural fit and working style.

The goal is not to fill positions quickly, but to ensure long-term effectiveness.

What sales roles I recruit for

I support companies in the B2B and B2C environments in areas such as filling the following positions:

  • Account Executive / Account Manager
  • Sales Manager
  • Sales internal service
  • Key Account Manager
  • SDR / BDR
  • Field service / Regional sales
  • Sales management (upon request)

Whether you are a start-up, a growing medium-sized company, or an established organization, it is not the size of your company that matters, but clarity about what you really need.

What really makes the difference in sales

My discussions with candidates are not just about numbers, but also about questions such as:

  • Why do you sell—and what really motivates you to do so?

  • How do you deal with rejection, pressure, and conflicting goals?

  • How do you define good customer relationships?

  • How do you work with managers and in a team?

In sales, it quickly becomes apparent whether someone can sell, wants to sell, and is allowed to sell because their attitude and values are a good fit.

Your advantage: fewer wrong appointments, greater impact

Companies choose my sales recruiting services because they want less turnover in their sales departments, want to save time and hassle in the selection process, and are tired of attractive resumes with no substance.

The result is teams that work independently, pursue realistic goals, retain customers in the long term, and relieve management rather than creating additional work.

My recruiting process for sales positions

  1. Clarifying the reality of sales Together, we define how sales really works for you—not how it is described in the job profile.
  2. Sharpening the requirement profile Focus on personality, motivation, working methods, and values—not just KPIs.
  3. Direct approach & selection Targeted approach to suitable candidates with realistic clarification of expectations.
  4. Coaching-based interviews In-depth conversations instead of standard questions—with a view to long-term compatibility.
  5. Support until the decision is made Transparency for both sides, clear decision-making criteria, no sales pressure.

Which companies are particularly suited to my sales recruiting services?

My approach is particularly well suited to companies that want to grow sustainably, do not view sales as a means to an end, value culture, attitude, and cooperation, and want to relieve the burden on management.

If you just need someone quickly, I'm not the right person to contact. If you're looking for the right person, then I am.

Let's discuss your sales

If you are looking to fill a sales position and value compatibility, stability, and genuine impact, please feel free to contact me.

I will discuss with you openly and realistically whether and how I can support you, what kind of sales profile suits your company, and what a sensible recruiting process looks like for you.

Please contact me for a non-binding initial consultation.

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